Course Description

Marketing Real Estate at Auction

Real estate is a unique, immobile, and highly valuable asset that often represents a large portion of the seller's net worth. The auctioneer and real estate agent or auction company chosen to assist the seller in marketing this asset can make a fundamental difference in the overall financial success of the sale. As such, auction and real estate professionals who currently sell real estate or those considering offering real estate auction services must take this responsibility seriously. Successful real estate auctions are dependent upon the expertise of the selling agent, realistic objectives, effective marketing, and timeliness. Participants will learn the difference between real estate and real property (and the importance of this distinction), the benefits of selling real estate at auction for seller, buyer and auctioneer, and learn the seven keys to successfully marketing real estate at auction.

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