Course Description

Building Business through Persuasive Selling

Even with a great reputation and a detailed marketing proposal, an auctioneer may lose business if he or she can’t “make the sale” when seated across the table from a potential client. This course will introduce the importance of persuasive selling in auction marketing, the attributes of successful persuasive sellers and effective negotiators, the keys for successful presentations/negotiations, and techniques for dealing with difficult clients. Participants will learn about two important persuasive selling models, and how to handle questions and answers (the “deal breaker”) in a selling situation.

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